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Developers can decide which prices they want to charge for apps, from a pre-set list of pricing tiers, from free to several hundred dollars. Some Apps cost money (called "Paid Apps") and some are free (called "Free Apps"). In addition, iTunes Store offers apps, which are applications used for various purposes (games, productivity, news, etc.) that are compatible with the iPod Touch, iPhone, and iPad, although some apps are specifically for the iPhone or iPad only. Users can sample songs by listening to previews, ninety seconds in length, or thirty seconds for short tracks. Previously, this model, known as "iTunes Plus", had been available only for music from EMI and some independent labels. At the January 2009 Macworld Expo, Apple announced that all iTunes music would be made available without DRM, and encoded at the higher-quality rate of 256 kbit/s. Originally, songs were only available with DRM and were encoded at 128 kbit/s. Music in the store is in the Advanced Audio Coding (AAC) format, which is the MPEG-4-specified successor to MP3. Features and restrictions Pricing model History įollowing the introduction of iTunes Store, individual songs were all sold for the same price, though Apple introduced multiple prices in 2007. At first, it was only available on Mac computers and the iPod, being expanded to Microsoft Windows in October 2003. When it opened, it was the only legal digital catalog of music to offer songs from all five major record labels. iTunes Store was introduced by Jobs at the company's Worldwide Developers Conference in April 2003. In 2002, Jobs made an agreement with the five major record labels to offer their content through iTunes.
Steve Jobs saw the opportunity to open a digital marketplace for music upon the rising popularity of easily downloadable tracks.
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As of June 2013, iTunes Store possesses 575 million active user accounts, and serves over 315 million mobile devices, including Apple Watches, iPods, iPhones, Apple TV and iPads.
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Full iTunes Plus availability was achieved in the US on April 7, 2009, coinciding with the introduction of a three-tiered pricing model however, television episodes, many books, and films are still FairPlay-protected.
On January 6, 2009, Apple announced that DRM had been removed from 80% of its music catalog in the US. While most downloaded files initially included usage restrictions enforced by FairPlay, Apple's implementation of digital rights management (DRM), iTunes later initiated a shift into selling DRM-free music in most countries, marketed as iTunes Plus. iTunes Store's revenues in the first quarter of 2011 totaled nearly US$1.4 billion by May 28, 2014, the store had sold 35 billion songs worldwide. It offers over 35 - 40 million songs, 2.2 million apps, 25,000 TV shows, and 65,000 films as of January 2017. It opened on April 28, 2003, and has been the largest music vendor in the United States since April 2008, and the largest music vendor in the world since February 2010. The iTunes Store is a software-based online digital media store operated by Apple Inc.
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(Protected) Music: streaming to five computers every 24 hours, unlimited CDs (seven with an unchanged playlist), unlimited iPods and iPhones.ģ7,000,000+ songs worldwide, 1,000,000+ podcasts (US), 40,000+ music videos (US), 3,000+ TV shows (US), 20,000+ audiobooks (US), 45,000+ movies (US), 1,000,000+ App Store apps ģ0–90 seconds (music, TV, videos, audiobooks, movies) available for free Unprotected AAC (.m4a) 256 kbit/s (music), protected AAC (.m4p) 32, 64 and 128 kbit/s (audiobooks), unprotected MPEG-4 Video (.m4v) (music videos), protected MPEG-4 Video (.m4v) (other video)